Group Portal MPC on EVM (late November):
We are launching our new Group MPC Wallet. The key benefits for groups is that they can begin pooling funds on across Etheruem, EVM L2s and Solana with zero friction. Groups will instantly get addresses across every L1/L2 we support.
We think a multichain, multidapp, multitoken world is going just get more fragmented and wallet-architecture is superior to smart contract architecture to allow users everything crypto has to offer. Users expect their favorite wallets to support the hot new opportunities and this architecture will keep us nimble. This launch will crystalize our thesis.
Solana Integration (before Christmas)
The new Group Wallet will launch on EVM first and then Solana support will follow quickly. Our users are already trading on Solana using EOAs. We introduced a feature earlier this year that helps them track Solana EOAs on platform. That’s helped us get ahead of the data infrastructure, information architecture and learn about user behavior. Now we’re going to get native Solana captial formation and trading ready by the end of the year.
New Marketing Footprint:
We’re simplifying our marketing footprint to focus on casual groups (3 to 12 people) using shared accounts to trade memecoins and NFTs. Most of our power users are advanced pro groups (20 to 30 people) that love our advanced features like managing equity, managing multiple wallets and delegating assets. These features tend to overwhelm casual groups. The “free” and “pro” product footprint to solve this problem. Furthermore, the casual groups tend to be acquired via marketing while the pro groups tend to be acquired through sales-led tactics. Segmentation this way sets us up to experiment with traditional marketing tactics like SEO, Paid Ads etc.
Lore SDK & API: With the infrastructure in place, we’re looking to nail one more distribution opportunity by the end of the year, like powering a Group Buy Button on an NFT marketplace or powering a Buy for a Friend experience for a popular memecoin.
Key Focus: Gamification, Virality, and Community-Driven Growth
In Q1, we’re leveraging lessons from prysm.xyz to scale user acquisition. Growth through gamification, social features, and a referral program to expand the user base.
Social: The User Profiles, Group Profiles and a new Leaderboard on the Landing Page will be a skeleton for us to increase participation of Members, help Groups flex their Portfolio and members and make it easy for Lurkers to join Groups. The exact features are getting defined but those are the motivations we are building for.
Points and Server Boosts: We want to create a stronger incentives for Groups and Users to do desired actions on the platform like start groups, recruit their friends and collect deposits to manage. Furthermore, partner specific actions, quests and competitions can continue our proprietary community/product partnership channel by bringing it closer to the product. We’re designing a Points system that gets users to unlock Server Boosts on the platform which can be used to unlock Pro features.
Referral Program: Incentivized invites will help grow our user base, encouraging group leaders to bring their friends on board and rewarding them for it.
I imagine part of the business model will eventually evolve the look like Discord where Groups members pay Boosts to unlock features and Members pay up for Pro Member level features.
Key Focus: Public-First Features & Expanding Use Cases
In the second half of 2025, we’ll push beyond private-first groups and into public-first features, making Lore more accessible for larger, less-trusted groups and everyday users.
Public-First Groups with Squallet:
A new crosschain multiplayer wallet protocol with customizable guardrails like spending limits, rug protection, etc allows for public-first, less trusted use cases like copy trading. This will help us expand beyond private-first use cases into a much larger design space.
iOS App for Family Use Cases:
We’ll launch an iOS app focused on onboarding family members into shared crypto wallets, making it easier to bring in users with minimal experience, like parents or grandparents.